Dubai, UAE, April 16, 2026, PlayNewswire
1win continues to develop its VIP ecosystem and produce global rappers Tyga into its high-level community while strengthening its positioning as a crypto-first entertainment platform.
The update follows several days of speculation on social media after the artist was spotted boarding a branded plane 1 win Private jet and later shared content with the brand. The confirmation was subsequently published via the 1win owner’s official channels X And telegram.
According to sources close to the activation, Tyga was welcomed by 1win with a comprehensive premium setup. This included a private jet flight and a real VIP gift – a historic Audemars Piguet Royal Oak 14700BA. The experience reflected 1win’s signature approach to its top customers: personalized, highly exclusive and luxurious activations.
The addition of Tyga highlights how 1win connects product, service and culture, integrating high-profile personalities directly into its ecosystem rather than relying on traditional advertising models.
This philosophy is already reflected in 1win’s broader strategy to redefine VIP engagement. The company previously made headlines for organizing private jet evacuations for its top users during the global travel disruptions in the Middle East. In addition, the brand regularly gifts 1win VIP users with exceptional gifts and experiences such as luxury cars and private tours to sporting and art events.
While further details are not being disclosed, the move signals a further expansion of 1win’s crypto-based VIP strategy and growing influence in the iGaming and Web3 space.
1win operates as a crypto-first platform designed for a fast, seamless user experience. It offers a wide range of digital assets and fast transactions, including BTC, ETH, TRX, TON and SOL, and grants crypto users unique incentives such as bonuses of up to 600% on deposits.
About 1win
Founded in 2016, 1win is a crypto platform in the global gaming industry. 1win operates in Asia, Latin America and Africa and offers a wide range of services tailored to regional audiences. In 2024, 1win partnered with actor Johnny Sins as a brand ambassador. In 2025, MMA legend Jon Jones joined 1win as a global ambassador. Rising UFC star and Tokyo 2020 Olympic gold medalist Gable Steveson joined 1win’s global ambassador team earlier this year.
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