David Edery co-founded Spry Fox in 2010 with a simple goal: to make games that make people happy.
What followed was 15 years of quirky, original titles Cozy grovea narrative life simulation game that became a cult favorite, and Ghost Crossinga cozy MMO currently in open alpha with a full PC release scheduled for later in 2026.
In 2022, Netflix acquired the studio. In January 2026, Spry Fox was relaunched as an independent studio and continues to work with Netflix on Spirit Crossing.
Throughout the entire period, including the acquisition and the spin-off, their WordPress.com presence remained constant.
Why a game studio still needs a website
Many game studios rely heavily on social media and paid advertising. Spry Fox has always done things differently.
Their growth has been almost entirely organic – built through a newsletter, Discord communities, Reddit, and a blog that has been running since the company’s early days.
We have tried to maintain a relationship with our audience through our newsletter, our Discord servers and our blog on WordPress. This has been the driver of much of our growth over the years.
David Edery co-founder of Spry Fox
In the blog, Spry Fox expresses thoughts that deserve more space than quick Reddit or Discord updates. A deep dive into how they optimized the economics of Spirit Crossing, a post explaining a design decision, or a longer article about where the studio is headed.
We put deeper thoughts there. When we need a place to say, “Hey, we thought this through,” we always start with the blog.
David Edery co-founder of Spry Fox
It is also an archive. A record of how the studio thinks, what it built and why.
The website also increases traffic. People search for old games like Triple Town, land on the blog and discover what Spry Fox is currently working on. It is a quiet but stable acquisition channel that costs almost nothing to maintain.
The website that simply works
Spry Fox’s gaming sites – including Cozy Grove and Spirit Crossing – are hosted on WordPress.com and are created and maintained by WordPress.com Automatic special projects Team.
For David, the value is clear.
The website just works. If there is ever a problem, it will be solved. I don’t have to think about it.
David Edery co-founder of Spry Fox
That’s no small feat for a studio focused on game development. Every hour spent on hosting, maintenance, or troubleshooting is an hour not spent on building. WordPress.com completely eliminates this category of problems.
Your story deserves a home too
Spry Fox has spent 15 years building an audience without investing heavily in paid advertising. Your website on WordPress.com is a big part of making this work. A place they own and control, and a record of who they are and what they build.
WordPress.com gives you fast, secure hosting and a long-form publishing platform, so you can focus on the work that matters.
