There is no built-in way to link Instagram to your WordPress site. If you want to automatically display your Instagram posts on your website and control how they are displayed, you will need to use an additional tool or plugin.
Most website owners who want to link Instagram to WordPress want to do one of two things: either add a single Instagram post to their website or set up a live feed that automatically displays their latest posts and updates.
Knowing the difference will help you choose the best method. This article covers both options.
What it actually means to link Instagram with WordPress
When people talk about linking Instagram to WordPress, they usually mean one of two things.
The first is to embed a specific Instagram post as a reference on a page or blog article. The second is to set up a live feed that pulls Instagram content to an area of the site and automatically updates when new posts are created.
These two options are very different. One is a single action, the other is a continuous connection. The first step is to decide which method you want to use to choose the right method.
Two ways to link Instagram to WordPress
Embedding individual posts
Instagram’s built-in embed tool allows you to add individual posts to your website without using plugins.
On your computer, log in to your Instagram account through the website, open the post, click the three-dot menu, select “Embed” and copy the HTML code. Then add a custom HTML block in the WordPress editor and paste the code.
You can use this method for one-off references, such as highlighting a specific post in a blog article. Please note, however, that this does not create a permanent link. The embedded post is not linked to your account and only shows what was there when you copied the code.
If you want your website to automatically update with your latest Instagram posts, individual embeds aren’t enough.
Using an Instagram feed plugin
An Instagram feed plugin creates a true, secure connection between your Instagram account and your WordPress site using the Instagram API.
After you authorize it, the plugin pushes your posts into WordPress and displays them in a feed that automatically updates as you add new content.
For example this Increased Instagram feed The plugin makes it easy to link Instagram to WordPress with simple account authorization.
Once connected, your posts will immediately appear in the feed. You can choose your preferred layout e.g. B. Grid, slider or mosaic.
You can also change the look using built-in style options.
Your feed will be updated automatically, so you don’t have to do this yourself.
Elevated Instagram Feed provides the type of connection most website owners want: a live, persistent connection between Instagram and WordPress.
Why it is important to link Instagram with WordPress
There is a simple reason why linking Instagram to WordPress is a good idea.
You probably update your Instagram account more often than your website. It shows your latest work, products, events and content in near real time. If you don’t link your account to your website, your website may appear outdated.
Linking Instagram with WordPress will keep your website up to date. Visitors see what you are currently doing, not just what was on your site the last time it was updated. This is especially important for first-time visitors who want to get their first impression of your company.
There is another advantage. Visitors who see your Instagram feed on your website are more likely to follow your account than if they had to search for it themselves.
Bringing everything together
WordPress doesn’t provide a native way to link to Instagram and view posts, so you’ll need to set up the link another way. If you just want to add a post every now and then, Instagram’s embed tool is easy to use. However, if you need a live feed that keeps your website updated about your Instagram activity, an Instagram feed plugin is your best choice.
Increased Instagram feed is a convenient way to connect Instagram and WordPress without the need for custom development.
For more plugins, check out Best Instagram Feed Plugins for WordPress.
