1
Netflix will continue to dominate the global streaming landscape in 2026 with millions of subscribers on every continent. From mature markets like the United States to fast-growing regions in Asia, the platform’s global footprint reflects changing viewing habits and the rise of digital entertainment.
Countries with the highest Netflix usage in 2026
Based on data reported by Zee News, here’s a country-by-country look at where Netflix is most popular – and where India stands.
United States – 1
The United States remains Netflix’s largest market with over 66 million subscribers. A strong streaming culture, world-class content production and high purchasing power keep the company firmly at the top.
Japan – 2
Japan secures second place with around 22 million users, driven by huge demand for anime, local originals and global shows.
United Kingdom – 3
The UK ranks third with over 18 million subscribers, driven by widespread adoption of streaming services and ongoing audience engagement.
Brazil – 4
Brazil continues to shine in Latin America with nearly 16 million users, driven by mobile-first consumption and localized content.
Germany – 5
Germany has around 16 million subscribers and is experiencing steady growth thanks to a wide range of international and regional content offerings.
France – 6
France ranks sixth with around 13.57 million users, showing strong demand for both French and global content.
India – 7
India ranks 7th globally with around 12.37 million subscribers. Despite a huge internet user base, lower subscription penetration and competition from domestic OTT platforms impact the ranking.
Mexico – 8
Mexico has around 12 million users, making it one of Netflix’s most important Spanish-speaking markets.
Canada – 9
Canada has around 8 million subscribers, supported by high digital adoption and easy access to global content.
Australia – 10
Australia rounds out the top 10 with around 6 million users, continuing its steady growth in streaming consumption.
India’s Growth Story: Why Rank Still Matters
Even at number 7, India remains one of Netflix’s most important growth markets. Affordable data, increasing smartphone penetration and increasing demand for regional language content are expected to drive increasing subscriber numbers in the coming years.
While developed countries continue to dominate Netflix usage in absolute terms, emerging countries like India are quickly catching up. The 2026 rankings show a clear shift: streaming is no longer limited to the West, and the next phase of growth is likely to be driven by countries like India.
FAQs: Countries with the highest Netflix usage in 2026
Q1. Which country will use Netflix the most in 2026?
The United States ranks first with over 66 million subscribers.
Q2. What will India rank in Netflix usage in 2026?
India ranks 7th globally with around 12.37 million users.
Q3. Which Asian country ranks highest on Netflix?
Japan is the best-ranked Asian country at number 2.
Q4. How many Netflix users are there in France?
France has about 13.57 million subscribers.
Q5. What’s Driving Netflix’s Growth in India?
Affordable internet, smartphone use and regional content are important growth drivers.
Disclaimer: This information is based on inputs from news reports. TSG does not independently confirm the information provided by relevant sources.
