The best content ideas are already contained in your website’s data.
Connect your WordPress.com site with Claude to discover what your audience is searching for – but you haven’t covered it yet – and turn those insights into published posts.
In this guide, I’ll show you how to extract these insights, turn them into a clear plan, and generate publish-ready content.
Step 1: Connect Claude to your WordPress.com website
Start by connecting your Claude account to your WordPress website. This is possible thanks to the Model Context Protocol (MCP), which creates a direct connection between both platforms. It is completely safe to use, optional and available to every paying WordPress.com user.
To activate MCP, Go to your WordPress.com account → AI and MCP → Enable MCP tool access and turn it on.
Next, go to your Claude account to activate it our official Claude Code Connector. Go to Settings → Connectors → Browse connectors. Type “WordPress.com” in the search bar and select that + Click the button to connect to your website.
Finally, approve Claude’s access to your website. Select the correct website before clicking To permit Button.
Step 2: Ask Claude to review your website and find gaps in content
Next, ask Claude to scan the site’s existing content and identify any missing topics. You can use a prompt similar to the following and adapt it to your own context and needs:
| “I founded a web agency that offers website development and maintenance services. My WordPress agency specializes in creating marketplace websites, job boards, membership sites and WooCommerce stores. I want to keep my website’s blog (https://acustomdomain.com/blog) to be the contact point for interested parties and customers. I would like you to check out my website and find content gaps/topics that I can write articles about.
1. Find content gaps in existing blog posts 2. Identify content gaps among competitors 3. Look for weak blog posts and suggest improvements Note: Keep your answers short and easy to understand.” |
I tried this approach for my own website and Claude immediately came up with a number of relevant content ideas like “How to create a marketplace website on WordPress” and “How to choose between a membership site and a subscription site”.
Claude also generated recommendations for improving existing blog posts on my site. It highlighted articles that were missing key elements such as examples and data references and explained how to add necessary corrections.
From here I tested it for other formats such as service pages and FAQs. This workflow is suitable for any request related to your website, such as: B. Tips on key sites, pricing, case studies, or something else.
Step 3: Ask Claude to prioritize topics and create a content calendar
Next, hire Claude to organize the topics according to their potential impact on your business and website. This will help you prioritize your efforts and create a plan that will really help you attract relevant visitors and leads.
I used the following prompt to ask Claude to rate my content topics:
| “Prioritize the content topics you suggested earlier based on my goals, namely: – Write articles to answer questions potential clients have when evaluating web development services, and – Write articles that help existing customers get the most from our services. I’m trying to decide which articles to write first and how to allocate my resources.” |
Claude returned a table with each topic ranked by the value it provides to prospects and customers:
I noticed that Claude prioritized topics aimed at prospects over those aimed at customers. It was assumed that the main mission of my blog is to generate new business, as that is the first goal I mentioned in the call.
So I asked Claude for a different approach and he developed a combined rating system with weighting both goals alike. This time the output was better:
From here, ask Claude to create a fully functional roadmap for your content. This document serves as your content calendar, essential for planning and effective execution. Here is the command prompt I used:
| “After the topics are prioritized, the next step is to map them to a content calendar. The calendar gives me a clear overview of upcoming content activities and keeps me accountable.”
Consider adding these in the calendar: Time frame, publishing frequency, calendar columns – due date, article title, audience, content type, content recency, ownership, status, balance between prospect and customer-facing content, content mix – add different content types such as articles, case studies, listicles, comparisons, and add existing blog posts if they need to be updated/updated.” |
This is what came out of it:
Finally, I asked Claude to convert the calendar into an Excel spreadsheet. Two options were returned: download directly or open in Google Sheets. For the second option you will need your Google Drive access.
Step 4: Create Claude-assisted sketches and articles
Now select one of the priority topics, ask Claude to create an outline, and proceed to create the article.
First, give Claude all the necessary context (like the article title, goal, and audience) and a solid outline will be returned. Here is the command prompt I used:
| “I need help creating an outline for an article.
Topic: Comparing WordPress LMS PluginsAim of the article: Help readers compare WordPress LMS plugins and choose the right one for their business. Start by reviewing competitor articles on the same topic. Then create an outline for the article that includes: an introduction, a TL;DR with a table comparing the tools based on various criteria, main sections (H2 headings), supporting subsections (H3 headings), and concluding thoughts. Where possible, provide instructions on how to naturally highlight relevant agency services, products or features.” |
I immediately received an overview showing how the introduction and conclusion should be handled and what information should be included in each subsection of the article.
Look at the outline carefully and ask Claude to adjust everything before continuing, e.g. B. Rearrange sections and try different subheadings.
From here, you can use the outline as a starting point and draft the article based on your knowledge and experience.
Step 5: Ask Claude to add the article to WordPress.com
Once your article is ready, upload it to Claude as a PDF or Markdown file and instruct Claude to add it as a post to your WordPress website.
This is the prompt I gave Claude:
| “Save this article as a draft on my WordPress site. Add a category and appropriate tags, write a meta description, suggest where I can link other existing posts and pages throughout the content, and add images from the media library.” |
Claude requests additional confirmation before adding the article to the site. Once you confirm, the post will be created, categories and tags defined, and the article added to your website.
Claude also marks any unfinished tasks, like adding the meta description manually.
Open the article on your website and check the categories, tags, images and interlinks.
If you need to make quick changes to the text (such as correcting grammatical errors and closing logical gaps), use WordPress’ native AI assistant.
Go to yours WordPress Account → Websites → Settings → AI Tools → Enable AI Assistant and turn it on if you have a Business or Commerce plan (or if you built your website with our AI website builder).
Then select Sparkle from the toolbar and click Ask AI Assistant to add a prompt or make changes, such as: B. to simplify or summarize your text.
That’s it. The article is now ready for publication.
Start finding gaps in content with Claude
You now have a repeatable process for identifying content gaps with Claude, as well as creating outlines, writing articles, and sending them to your WordPress website.
Link your website once and Claude will have secure access to your posts, pages, comments and traffic data OAuth 2.1.
