Nexo has partnered with the Argentine Football Association (AFA) ahead of the 2026 FIFA World Cup, strengthening the company’s expansion in South America. The digital asset asset platform has officially become the official regional digital asset partner of the Argentina national football team, deepening Nexo’s expansion in the country.
In particular, the Nexo team announced that the company recently acquired the Buenbit platform and is establishing Buenos Aires as a regional hub with its local team. Federico Ogue, CEO of Buenbit by Nexo, also notes that the Argentine national team represents the highest level of sporting excellence, based on talent, conviction and a relentless will to win. According to Ogue, Nexo shares this standard.
Meanwhile, the partnership with AFA is an expression of Nexo’s commitment to this region and the customers it serves. The partnership was officially launched at a gala ceremony in Buenos Aires, where executives from Nexo and AFA signed the agreement in the presence of guests, media and partners. The event marks the official start of collaboration ahead of the 2026 FIFA World Cup as Nexo expands its presence in Argentina and across South America.
According to AFA officials, the partnership is in line with the association’s growth strategy
Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, said the new partnership has a strong global reach, which is in line with the Argentine Football Association’s global growth strategy. He added that AFA has built these relationships in recent years through agreements with leading companies in innovation and technology.
In this context, the appointment of Nexo as the official digital assets partner of the Argentine national team reflects the global growth of its brand. It also underlines the growing interest of international companies in partnering with Argentine football and one of the most important national teams in the world.
According to Nexo, success in elite sport as well as in business is based on a clear strategy, discipline and the ability to deliver top performance when it matters most. By working with partners who share this mindset, the company can further expand its ecosystem and create meaningful ways to connect its players, its brand and millions of fans around the world.
Nexo launches ticket raffle campaign for Argentina’s World Cup games
Nexo is launching a global ticket raffle campaign for Argentina’s World Cup matches, open to both new and existing customers. The Digital Assets Wealth platform will also distribute signed squad jerseys and player content co-created with Messi, Lautaro Martínez, Julián Álvarez and Nico Paz throughout the campaign period from May to the end of the tournament.
The Nexo program will also include matchday experiences and squad items such as: B. include tier-linked rewards and link platform activities directly to the campaign. Argentina come to the World Cup as reigning champions and compete at various stadiums in North America.
The company is also committed to global premium esports and acts as an official crypto partner of the Australian Open and tennis summer. It is also the official Digital Wealth platform of the DP world tour and official partner of the Audi Revolut Formula 1 Team.
Meanwhile, the Nexo-AFA partnership adds another dimension to Nexo’s US relaunch. The company re-entered the US market under a regulated framework in February 2026, marking its first operational return to the country.
